top of page

From render to reality: why we value 3D visualisations and how they are created

At ASJ Design we find 3D visualisations to be invaluable, not only for our clients but also for the contractors and specialist trades who bring our designs to life.

Embarking on a full build or refurbishment project can be an incredibly stressful process, whether you’re building your dream home from scratch, renovating your existing property or a property developer looking to embark on a new development project. It can be hard to know if you are making the right decisions to optimise the potential of your project whilst maintaining design integrity.

3D visualisations can help you save budget and time by allowing you to see your ideas virtually before implementation. This gives you the opportunity to make any desired changes without the hassle of redoing work, but they can also to solve any doubts that may arise in the decision-making process.

Once on site, 3D visualisations are a useful tool to be able to translate the vision of the design and the spaces you are trying to create to the contractor and their team.

The process of creating a 3D model begins after we have developed space plans and revised the overall design scheme with the client.


Once the initial design is confirmed, 2D drawings of the plans are exported to a 3D modelling program, where the construction process of the shell begins, by building up walls and spaces in 3D format.


Once all elements of the design have been created, from windows to furniture, the 3D model is fully rendered in white to exclusively show the geometry and configuration of the different elements in the new space created. This allows us to show clients how a space will feel and how they will use and move around the space.

It is important that the layout and function of a room is carefully considered before working into the detail of the finishes and furniture. Whilst aesthetics are vital to how a space feels, we feel that functionality is integral to the success of a scheme.


Once the client is happy that the functionality works for them and what they are looking to achieve from the space and the design, we begin to work on the finishes palette.

We work closely with clients to establish their desired look and feel. This process starts by collating mood boards of their inspirational images, which we develop further into mood boards for each space and into sample boards that can be applied to their renders.

After this, the process of adding textures and light to our model begins! We base this as much as possible from physical samples to ensure that the correct tone and textures are shown in our visualisations.

Subsequently, the angles and points of view are set up in the 3D program and the virtual camera will be configured for final rendering. Rendering itself is a process that can vary between 1-3 hours per image in our projects, depending on the quality of them and their size.


Once we have our rendered 3D visualisations, we carry out a photographic touch-up with an editing program to perfectly adjust the light and the tones that we want to achieve.

We present our 3D visualisations to our clients along with the 2D plans and elevations, to help our clients understand where views have been taken from and how the spaces relate to the rest of the design. They may decide to make modifications or confirm the design. Next step is turning it all into reality!



This process of designing is vital to us at ASJ Design as it allows us our clients to understand the functionality of a space and not just the finishes, before moving to construction. We continue to have amazing feedback from our clients who opt to use this process as it saves both time and budget. Our renders are just as good as the real deal!




bottom of page